Video Ideas

Fashion film has defiantly become something huge within the fashion industry and I love the way it can capture all the details that a flat image can't. Such as the movement of the clothing and the texture of it.
I have previously done films but this time round I want to create something which is more personal to me.
I love to document things especially on photo-shoots as quite often the end photo is so different to what was actually happening on the shoot. I think that taking this further I could look into filming the behind the scenes so that it is footage of not what only I do but also what the team does and the work that actually goes behind a photo.
I've therefore looked at videos where this has been done. I love Annie Leibovitz video as this image is one of my favourite images. Its great to see how this picture was created.

I think something Topshop do very well is include their customers in their brand. They have made a huge amount of videos which a has a huge following. I love how these behind scenes don't need annotation to them but everything is clearly seen through just the documentation of the video.



For my video I want to use Alex Gardiner who I have used in both my two previous videos (shown below) because I have worked with him before I know what to expect and we both work well together. I think this video will try and be a mixture of both the below videos. Showing the story of the day and in which order events happened but also by including the rest of the team which the Entomology and Ornithology video briefly picked up on.