Monday, 4 October 2010

Design Philosophy

My Philosophy
I'm very organised, so much so that every sock I own still has its matching partner and my clothes seem to be colour aligned. However, to this organisation I also have a spontaneous personality and do not like to keep to a routine. I am a very girly, with a playful and energetic personality. My styling often relates this, bringing together my moods, my loves and my fears.
My styling is about joining together a look subtly rather than forceful. I quite often look at one horrific garment and will like to challenge myself to make it better.

I don't particularly like labels; because fashion says its fashionable why should this be the reason you should buy it? Doesn't fashion become fashionable only by the way you wear it? I think you can buy fashion but by buying it you aren't necessary fashionable. (You can read more about my views of the Branding in my previous blog post from last year after a visit to Milan.)

The photographers and artists that mainly influence me are:
Tim Walker and his imaginative photography skills.
Shona Heath and her wacky, creative designs that when combined with Walker re-creates the dreamlike, fantasy world.Annie Leibovitz and her ability to bring childhood dreams alive. And finally Gemma Booth who reminds us that we can all be pretty young girls on a summer day.My love for collecting a mix match of treasures often finds itself in my work or at least influencing it.
I can quite often find myself coming home with an Indian headpiece (something you may have seen in previous work) or an oversized patchwork quilt. Not because I have a need for it but because it needed me to have it.
I am defiantly influenced by everything at the moment. I can currently hear an ice cream van's music playing which then leads me thinking about ice cream sundaes and from this an 1950's diner. Thus you can clearly see how my mind will quickly work out new inspiration ideas. I am forever buzzing with new ideas.
My personality often contradicts itself. I can go from this well thought out, organised individual...to a ditsy, blonde, scatterbrain in a matter of minutes.
However, I think that its this personality trait that pushes my work forward rather than hindering it.
I quite often find myself having a revelation and this will suddenly push everything into focus, or develop it much futher than I had originally anticipated.
I have defiantly found my love not only in styling, but also working as part of a team. Working with a complete range of really tallented people. I am very friendly and enjoy the interaction a shoot can bring.

This summer I have worked hard to start building contacts as well as work for my portfolio. This has defiantly benefitted me in developing my work further and opening up new windows.
I don't think you can plan the future but you can defiantly direct it.
I am hoping that by continuing to buld up my portfolio and by working with more people it will eventually lead to bigger and better things.
I think if you keep at it you will eventually reach your target and I aim to keep trying to reach that goal.

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