Our first inspiration was to take Alice out of Alice (in wonderland and the looking glass) and focus on the characters and the meanings behind them. 
Also looking into the date the book was written and what was happening at the time and also focusing on the author Lewis Carroll. We could also look into the real Alice (Alice Liddell) in which the book was inspired by.
With Naomi's darker influence we were very interested in incorporating this and making it in to something it is not. Perhaps an emphasis on what is not usually considered Alice for example the lesser known characters like the Mock Turtle and DoDo bird.
However, after our tutorial it was discussed that Alice was over done. No matter how much we focused away from Alice. Therefore, it was discussed that a better option for us would be into focusing on ourselves as a brand and what we would want our image to be.
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